5 things we’ve learned using Creative AI to make video ads

James Chadwick
6 min readApr 29, 2021

Three years ago we started with a question — what if you could use advanced language/copy and video AI to generate unlimited variations of Facebook and Instagram ads?

What would they look like?

How would they perform?

How would humans and machines work together?

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James Chadwick

Co-founder @ Pencil, Sequoia-backed Creative AI // 7 years @facebook // Advisor @otter_ai // Author of “Path” @ http://jechadwick.com